What is unbounce? It's pros and cons





Unbounce is primarily used by marketing agencies and prnofessionals to create landing pages.


There are over 150 employees at Unbounce and two offices in Europe: one in Vancouver and one in Berlin. In addition, they serve over 15,000 customers across the globe.



The unique feature of Unbounce's software is that it does not require a developer to use it.


Generally a developer is involved when it comes to deploying landing pages in digital marketing, due to the technical aspect of the job.


The reason for this is explained below.


It should be clear to you by now that landing pages are essential to the growth of your business online.



A landing page is unique since it expresses a single conversion goal. Overlays are displays that place calls-to-action at the top of any webpage.


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The traffic to your homepage will be sent directly to your homepage, leaving you unable to see the finer details.


Overlays and landing pages are crucial for generating leads and collecting information about your prospects since they show you what people buy. 



A lot of businesses find landing pages and overlays to be a hassle.


It takes time and know-how to create and set them up, but marketing teams lack both.


Developers get involved here which drives up costs.


What does Unbounce do? Well, in a nutshell, it eradicates the need to hire a developer.


It's easier to build campaign landing pages with Unbounce (at scale) thus saving money on marketing.


Developers usually handle this job.


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Unbounce Features

Each plan offers different features.


In terms of each plan, the main difference is how many pages you can publish per month.


You can publish more if you choose a higher (or more expensive) plan.


Unbounce Launch Plan

Launch is best for those just starting out.


In Launch, you pay $80 per month (or $72 annually), and you get:

1 domain

Up to 20,000 visitors

Up to 500 conversions

Customizable templates for landing pages

Free hosting

Speed boost

Auto image optimizer

Unsplash photo library

Security and compliance

Mobile-responsive builder

Real-time conversion analytics

3.2. Unbounce Optimize Plan 

The Optimize plan costs $120p/m(or $108 for annual subscriptions) and includes: 


3 domains

Up to 30,000 visitors

Up to 1,000 conversions

You get all of the features from the previous Launch plan along with:


A/B testing

Unlimited users

Dynamic text replacement (DTR)

3.3. Unbounce Accelerate Plan 

Coming in at $200p/m, ($180 annually) Accelerate is aimed at business owners who are growing fast and do huge volumes.



This feature is the key reason for the steep increase in price.


Fast-tracked mobile pages, offering super-fast loading landing pages.  




Features :


7 domains

Up to 40,000 visitors

Up to 2,000 conversions

You get everything in the previous two plans along with features such as:


Accelerated Mobile Pages (AMP pages)

Advanced targeting and scheduling

3.4. Unbounce Scale Plan 

Unbounce Scale has the highest limits giving you the bandwidth you’ll need to reach more people with your campaigns.



The Unbounce Scale service costs $300 monthly or $270 per year.



Features :


Everything from the previous Unbounce plans including:


15 domains

Up to 50,000 visitors

Up to 3,000 conversions

3.5. Unbounce Concierge

A recent addition to their product offering is Concierge plans.



Concierge plans provide hands-on training and access to support services and including :


Audit Logs

Full Page Migration

Dedicated Customer Success Manager

Dedicated Launch Specialist

Pricing for these plans is not published on their website so you’ll have to contact support to enquire.


 Unbounce Pricing summary

Unbounce monthly pricing

Unbounce monthly pricing


Unbounce provides its customers with two payment options with discounted rates for annual plans.


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They also offer a 14-day free trial to test drive the product.


Pricing Summary: 

Unbounce Launch is $80 p/m (or $72 annually)

Unbounce Optimize is $120 p/m(or $108 annually)

Unbounce Accelerate is $200 p/m(or $180 annually)

Unbounce Scale comes out to $300 p/m(or $270 annually)

Unbounce Concierge: SQ (subject to quotation)

Unbounce isn’t exactly cheap. 



Unbounce has been beneficial to businesses that have the means to invest in it.



Pros and Cons of Unbounce 

Now that you've seen what Unbounce has to offer, let's look at where they excel and where they fall short.


Pros:

Customize your landing pages easily, use templates to save time and money with plenty of resources in the help center, focus on security Tools for testing what works on your landing pages


Cons:


(The lowest plan costs nearly $1,000 a year!) There is an overwhelming number of options and support is limited to business hours.

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